The New Delhi (India)-headquartered Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today announced that it has renewed its association with the globally admired, Golfing great Tiger Woods. The journey of the Heroes began in 2014 when Hero MotoCorp signed Tiger as its Global Corporate Partner.
The announcement comes ahead of the 2018 Hero World Challenge that will be played at Albany, Bahamas from Nov. 29 – Dec. 2, 2018. Hero MotoCorp has also been the title sponsor of the invitation-only PGA TOUR event hosted by Tiger Woods since 2014. The Company also recently extended its title sponsorship of the Hero World Challenge.
The 2018 Hero World Challenge will feature the tournament host Tiger Woods and an invitation-only field comprising of the top ranked golfers in the world – four of the top five, and 16 of the top 23 players in the world. The Hero World Challenge is a fourround, 72-hole stroke play event with a $3.5 million purse and Official World Golf Ranking points.
One of the biggest global corporate promoters of sports in the world, Hero MotoCorp remains committed to support and nurture several sports, including Golf, Soccer, Field Hockey and Cricket.
In Golf, the Company is associated with all the three prestigious tours – the PGA TOUR, the European Tour and the Asian Tour.
In 2016, Hero MotoCorp introduced the innovative one-hole, knockout, night Golf contest – the Hero Challenge – on the European Tour. Since then, the Hero Challenge has grown to be a sought after engagement for players, celebrities and fans alike and has attracted a newer and younger generation of audience to Golf.
The company has also been sponsoring the prestigious Hero Indian Open tournaments in India – the men’s Indian Open since 2006 and the Women’s Indian
About Hero MotoCorp Ltd.
The New Delhi (India)-headquartered Hero MotoCorp is the world’s largest twowheeler
manufacturer, in terms of unit volumes sold by a single company in a year, the coveted position it has held for the past 17 consecutive years. Since its inception in 1984, the Company has sold over 85 million motorcycles and scooters in cumulative sales. Hero MotoCorp’s global operations span across 37 countries in Asia, Africa and South & Central America. Hero MotoCorp has seven state-of-the-art manufacturing facilities, five in India and two at global locations – Colombia and Bangladesh – with a combined installed capacity of over 9 million units per annum. It’s world-class, state-of-the-art R&D facility — the Centre of Innovation and Technology (CIT) — is located in Jaipur in the northern Indian state of Rajasthan. The Company has been associated with multiple sports for over two decades. 14-time Major winner Tiger Woods is its Global Corporate Partner and Argentine Soccer legend and current coach of Atletico Madrid, Diego Simeone, is its Brand Ambassador Open since 2010.