Mahindra launches the Alturas G4, a luxury SUV

mahindra and mahindra ltdMahindra & Mahindra LtdĀ (M&M), a part of the US $20.7 billion Mahindra Group, launched its eagerly awaited high-end SUV , the Alturas G4. From its imposing exteriors to its premium interiors, every detail in the Alturas G4 has been finely crafted. With advanced high-tech features and unmatched safety equipments, the Alturas G4 is all set to create a new benchmark in the high-end SUV segment. It will be available at Mahindra dealerships across India starting November 26, 2018 at an attractive launch price of Rs. 26.95 lacs (ex-showroom) for the 2WD variant.

The Alturas G4 would be exclusively available through separate high-end showrooms within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers will have access to exclusive Relationship Managers to cater to their requirements, which is another segment first.

With the Alturas G4, Mahindra will also introduce a new premium loyalty program, Purple Club+. This will be a first-in-category loyalty program that will enable customers to earn and redeem points, based on engagements with the Mahindra brand.

About the Alturas G4

Bold & Imposing Design: Rugged front lines combined with a dynamic character line along the sides provide the commanding appearance of an authentic SUV. The Alturas G4 emerges as an absolute head-turner with its

1. Best-in-class* width, height and wheelbase
2. Chrome Front Grille
3. HID Headlamps with LED DRLs
4. 45.72 cm (18″) Diamond Cut Alloy Wheels
5. LED tail lamps
6. LED fog lamps with cornering lamps
7. Silver and black roof rails
8. Chrome window surrounds

Luxurious Tan and Black Interiors:

1. Quilted Nappa leather upholstery
2. First-in-class* Ventilated Front Seats
3. First-in-class* Easy Access Mode
4. 8-way adjustable powered driver seat with memory profile
5. Dual Zone Fully Automatic Temperature Control (FATC)
6. Electric sunroof with Anti-pinch feature
7. Ambient Mood Lighting
8. Award Winning ergonomically designed seats (Grand Prize at the Ergonomic Design Awards 2017, Korea)

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries